AES brand guidelines
AES' office and plant design guidelines
Overview
Our work environments reflect who we are. That’s why we designed ours with a unifying global aesthetic to show that no matter where you work at AES, we’re all working together to improve lives by driving our mission forward. From the office to the plant to the field, our modern spaces are designed to foster collaboration and innovation, promote digital technologies and engage both AES people and our many stakeholders. These guidelines will show you how to transform your space to reflect the unity among all of AES’ locations while telling the story of how your location uniquely accelerates a greener energy future.
A good office space is functional. An amazing office space is a reflection of a company’s culture and brand.
At AES, our office space guidelines will help you to create spaces that empower our people to be successful in their environment and showcase your team’s accomplishments. They will help us create an inclusive workspace where everyone has access to the same type and quality of workspace, no matter where they work at AES. They will help both our people and our visitors identify with who we are and how we work. Ensuring that your office design and implementation is in line with AES brand guidelines is crucial to reflecting our identity.
For any new projects, find the opportunity for design and follow these principles to bring our brand to life.
TIPS:
Incorporate project photography and graphics true to the brand. When and where appropriate, introduce touches of regional influence into your AES office location.
Create common areas that can be used for both team meetings and for hosting clients and events. A mix of classic and modern furniture gives a space a welcoming feel.
Living elements such as large potted plants throughout the space not only look great but clean the air and make for a healthier work environment. A wood conference room table, juxtaposed with modern white office chairs creates a comfortable contemporary feel.
Branding do's and don'ts
Branding do's
Branding don'ts
Branding samples
Reception & lobby areas
A well-designed space provides a feeling of warmth and comfort.
Quality interior design for AES should reflect “understated excellence” and assure that the facilities are safe, operationally efficient and technologically advanced.
The reception area should highlight the brand yet still be inviting. Use of natural wood elements and foliage are recommended. Waiting areas should use contemporary furnishing, showcase new technologies and monitors that re-enforce the AES story.
Include cost effective interactive technology when possible.
Hallway/Longwall examples
These locations are an excellent spaces to use “gestures” as interesting graph elements and also enable the use of the timeline to highlight many images of the site location or other AES sites and technologies.
TIPS:
When using “gestures” be sure to include text explaining the meaning.
Conference rooms & meeting spaces
Colored Glass is an option to bring in one of the corporate colors to use for privacy if used sparingly.
Conference room glass branding
Example:
Glass Graphics should hold the visual brand by using the AES line in color, text, conference room name or graphic application of the timeline(right) in frosted film.
Separated work spaces
In these spaces be sure to include white boards and monitors to enhance the interactive experience.
Open work spaces
Colored walls are an option to bring in one of the corporate colors when used sparingly.
All-Hands areas
Example Poster and Large Graphic Usage.
When using multiple posters together the AES logo only needs to be present on the first or last poster.
Example Mural Graphics. Focus on allowing each office to have an area that shows local flair.
Gathering areas/kitchens
Individual quiet spaces
TIPS:
The partition color should be used sparingly and not at every work station
Signage
Exterior Signage
Interior Logo Signage
3 dimensional representations of the AES logo are prefered. Backlite logo as also encouraged.
Interior Signage
Posters museum mounted on acrylic and or glass are simple yet elegant. Mounting with stand off bolts adds a clean look. If posters are framed use a thin silver frame with a depth of at least 2 inches.
Decor & finishes
Work stations & group work tables
Offices are designed to enable people to meet and greet others in areas of their choosing, dependent on the topic in mind, the length of time they need to spend speaking to someone, the sensitivity of the conversation and the urgency. This gives people the autonomy to make better informed decisions about what channel they use to communicate – face-to-face being the optimum.
We all need an agile workspace. Communication is linked to the pinnacle of business success. Well-designed agile workspaces with heightened technology help to elevate dialogue and improve message retrieval.
Common area furniture
Use contemporary yet comfortable furniture. Today’s contemporary-styled furniture merges with modern designs by utilizing simple and clean lines focused on comfort. It is any kind of furniture featuring a simplistic design and using modern materials. Function is considered to be paramount and creating an item that is visually compelling. It should be both attainable and affordable.
Hard surface finishes
When choosing hard surface be cognizant of the tonal range, use colors that compliment the AES brand color palette. Use of natural wood and stone surfaces is encouraged.
Use environmentally friendly materials.
Flooring: Carpet
Carpeting should be kept neutral to enhance the overall clean white palette. Color carpet can enhance and define areas and bring life to select spaces. When possible use in a linear pattern as opposed to a more abstract checkered pattern to minimize business.
Color carpet tile should be kept to 2-3 colors when used And only be used as accents.
Consider products that are made from recycled materials, or are easily recycled.
Technology & innovation
Whenever possible showcase of AES technologies & capabilities .
Technology and interactive elements can help tell the AES story. Welcome areas are a good opportunity to introduce this for customers and teams prior to meetings.
Innovation Labs/Digital Hubs are amazing space to show the AES experience.
Bring the outside-in
The use of plants and natural elements offer businesses a simultaneously natural and beautiful addition to their interior while benefiting the overall well-being of employees. By incorporating these items into the design of your space, your staff will be able to enjoy nature’s beauty and the many physical and psychological benefits of office plants.
In addition plants placed in areas with hard surfaces will effectively absorb noises, while reducing stress levels in work environments.
This will also convey a positive image to visitors and reinforce the AES brand as the eco friendly future forward company it is.
